Every search engine generates results in response to words you enter into their search box, with the aim of showing the most relevant and current results to you.
Getting your website ranked high in search engines (i.e. at the top of the first page of results!) like Google, Bing and Yahoo is SEO’s primary goal. It means more people will click through to your site, increasing your ‘organic’ or ”free’ traffic and chances of getting more leads and sales.